BigCommerce and TrustPath

About BigCommerce

BigCommerce is a leading SaaS platform designed to empower merchants in managing and scaling their online businesses. With its robust functionality, BigCommerce offers a comprehensive suite of tools that streamline the e-commerce process, from product management to payment processing. Key features include customizable storefronts, integrated payment gateways, multi-channel selling capabilities, and advanced SEO tools. By equipping businesses with the resources necessary to create engaging online shopping experiences, BigCommerce enables merchants to optimize their operations and maximize their revenue potential.

However, the dynamic nature of e-commerce also presents unique fraud vulnerabilities and security challenges for BigCommerce users. As online transactions become increasingly prevalent, merchants face risks such as account takeovers, payment fraud, and the presence of fake accounts. These threats can undermine customer trust, lead to significant financial losses, and damage brand reputation. Additionally, the growing sophistication of cybercriminals means that traditional security measures may not be sufficient to protect against evolving tactics and techniques used in fraudulent activities.

Why integrate BigCommerce with TrustPath

Integrating BigCommerce with TrustPath brings substantial security benefits and significantly reduces the risks associated with online transactions. TrustPath’s AI-powered platform provides real-time detection of suspicious activities across various dimensions, including email intelligence, IP intelligence, and device intelligence. By analyzing user behavior and contextual data, TrustPath can swiftly identify potential threats and block fraudulent transactions before they reach the point of sale. This proactive approach not only enhances the overall security posture of BigCommerce merchants but also helps in preserving customer trust and loyalty.

In addition to bolstering security, the integration with TrustPath offers operational improvements and cost savings for BigCommerce merchants. By automating fraud detection and risk assessment processes, businesses can reduce the manual effort typically required to monitor transactions for fraudulent activity. This efficiency translates into lower operational costs, allowing resources to be allocated to more strategic initiatives. Furthermore, TrustPath’s ability to provide real-time fraud scores and decision states enables merchants to streamline their transaction approval processes, resulting in fewer false positives and improved conversion rates.

The long-term value of integrating TrustPath with BigCommerce lies in the competitive advantages it provides. In an increasingly crowded e-commerce landscape, merchants must differentiate themselves not only through product offerings but also through secure shopping experiences. By leveraging TrustPath’s advanced fraud prevention capabilities, businesses can position themselves as trusted retailers that prioritize customer safety. This commitment to security can attract more customers, foster repeat business, and ultimately drive growth as merchants navigate the evolving challenges of the digital marketplace.

How TrustPath integrates with BigCommerce

TrustPath integrates with BigCommerce through a manual API implementation that facilitates a seamless exchange of data between the two platforms. This integration leverages a REST API framework, requiring merchants to establish a connection using bearer token authentication. While this process may require technical expertise, it ensures that the integration is secure and tailored to the specific needs of each business. Once implemented, TrustPath can continuously evaluate transactions in real time, delivering critical fraud insights directly to the BigCommerce environment.

Key integration points include the flow of transactional data from BigCommerce to TrustPath, where it undergoes rigorous analysis. This data encompasses user behavior, device information, and contextual factors, which TrustPath processes to generate comprehensive risk profiles. The output includes fraud scores ranging from 0 to 100, along with decision states that indicate whether transactions should be approved, reviewed, or declined. This structured data flow empowers merchants to make informed decisions swiftly, thereby enhancing their operational efficiency and security measures.

Configuration options and customization capabilities further enrich the integration between TrustPath and BigCommerce. Merchants can tailor the parameters for risk evaluation based on their specific business requirements, allowing for a more personalized approach to fraud prevention. This flexibility ensures that businesses can adapt their security strategies as they grow and evolve, addressing emerging threats while optimizing their overall transaction management processes. By leveraging these configuration options, BigCommerce merchants can foster a more resilient e-commerce environment that is responsive to both customer needs and security challenges.

An example API call to evaluate risk is:

curl --request POST \
  --url https://api.trustpath.io/v1/risk/evaluate \
  --header 'Authorization: Bearer YOUR_API_KEY' \
  --header 'content-type: application/json' \
  --data '{
    "ip": "0.0.0.0", 
    "email": "mail@domain.com"
  }'

Read the API documentation for more information.

Integration Use Cases

One specific fraud prevention scenario that illustrates the value of TrustPath integration involves account takeover prevention. In this case, TrustPath can analyze user login attempts in real time, applying its behavioral analysis capabilities to detect anomalies indicative of unauthorized access. For instance, if a user attempts to log in from a new device or an unfamiliar IP address, TrustPath can flag this activity, assign a high fraud score, and prompt additional verification steps. This proactive approach not only prevents fraudulent access but also protects genuine customers from potential disruptions.

In the context of content moderation or security, TrustPath can be employed to monitor user-generated content on BigCommerce storefronts. By utilizing content analysis algorithms, TrustPath can evaluate product reviews, comments, and user submissions for signs of malicious activity, such as spam or abusive language. This capability helps maintain a positive shopping environment, allowing merchants to quickly identify and remove harmful content, thereby enhancing the overall customer experience and safeguarding brand integrity.

A compelling example of risk management implementation involves TrustPath’s ability to assess payment transactions for potential fraud. By integrating with BigCommerce, TrustPath can evaluate each transaction against a comprehensive set of risk indicators, such as transaction history, customer behavior, and device reputation. This real-time analysis allows merchants to make informed decisions about whether to approve or decline transactions based on their risk profiles. By mitigating payment fraud effectively, TrustPath not only protects revenue but also contributes to the long-term sustainability of the merchant’s business in an increasingly competitive marketplace.